November 1, 2011
In today’s fast pace environment, consumers are on the go constantly. From here to there and there to here, consumers rely more and more on mobile devices to find shopping, restaurants, hospitality, medical services, and auto repair services, just to name a few. Statistics show that over 94% of Americans now carry a mobile phone. Up to 25% conduct all searching from that phone. Mobile devices are quickly surpassing the sale of desktop or laptop computers.
What you may not realize is that a standard website may not present your business well on a mobile screen. For instance, if you type in your website in your Android or iPhone, you may find the site is small and not easy to read. To really read the site, you need to pinch and stretch, moving the site around until you find what you are looking for. Clicking through the functionality can be difficult especially if you need to go back to a previous page. This is very frustration to a potential customer looking to find a local business quickly.
Many businesses are realizing they may be losing a key opportunity to attract new customers. Searching for a local establishment on a mobile device is quickly becoming a major use of smartphones just behind talking and texting. More consumers use their smartphones to search for places to spend money than staying on top of their social media accounts. The better news is that once they do search for a business, 70% are likely to visit that business within an hour.
With those kinds of stats, it is no wonder many businesses are turning to a mobi website to attract more customers. Mobi sites can be created fairly inexpensively when you find the right vendor. With a mobi, you can include all of your website content or just the important items that someone on the go would need. Your mobi site can be designed with the same look and feel so consumers recognize your brand.
In today’s mobile market, businesses can’t afford to rely on their static website much longer. And if you are eager to grow by attracting more consumers, you may want to consider a mobi site.